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Mass Mailing Made Easy

Design, send & track your emails

Odoo's mailing software allows you to easily send mass mailings to your leads, opportunities and customers. Track the performance of mailing campaigns to improve conversion rates. Design professional emails and reuse templates in just a few clicks.
Odoo offers you solutions that work.

Import a database of prospects or filter on existing leads, opportunities and lists of customers in no time at all.

Define email templates and reuse the content or specific design for your newsletter. Setup several email servers with their own IP/domains to optimise opening rates.

Organize Mailing Campaigns

Prepare your campaigns in a professional way

Get real time statistics on the performance of campaigns to improve your conversion rate. Track emails sent, received, opened and answered.

Easily manage your mailing campaigns, discussion groups, leads and opportunities with our simple, user friendly and powerful platform.

Manage the whole marketing campaign in one place. 

Improve the way your users communicate with access to mass mailing features from every Odoo app.

Send templates of emails from CRM opportunities; select leads based on marketing segments; send job offers and automate answers to applicants; reuse email template in lead automation marketing campaigns.

Answers to your emails appear automatically in the history of every document with the social network module.

Clean Your Lead Database

Handle bounce and conversion rates

Get a clean lead database that improves over time using the performance of your mailings. Odoo handles bounced emails efficiently, flags erroneous leads accordingly and gives you statistics on the quality of your leads.

Sending Emails in One Click

Share information with everyone

The marketing department will love working on campaigns. You can also give a one-click mass mailing feature to other users on their own prospects or documents.

Select a few documents (e.g. leads, support tickets, suppliers, applicants, list of customers, etc) and send emails to contacts in one click, reusing existing email templates and examples.

Follow-up On Answers

Communicate efficiently with prospects

The chatter feature allows you to communicate with your customers more quickly and efficiently. Documents are created automatically (leads, opportunities, tasks, etc) based on answers to your mass mailing campaigns. Follow the discussion directly on the business documents within Odoo or via email.

All the negotiations and discussions are attached to the right document and relevent managers notified on specific events.

None of your ideas will be lost.

Campaigns Dashboards

Analyse the performance of your campaigns

Get the insight you need for making smarter mailing campaigns. Track statistics per campaign: bounce rates, sent mails, best content, etc. Clear and structured dashboards give you a direct overview of your campaign performance.

Fully Integrated with Odoo Apps

Get hundreds of open source apps for free

Live Chat

Engage directly with your website visitors to attract leads and boost online sales.

Lead Automation

Design campaigns, refine segmentation, automate actions and track performance.

Events

Create sleek and attractive event pages Sell online and organize on site.

Survey

Raise high quality insights through surveys, a great way to engage with prospects.

Features

 

Create great emails with no pain

Drag&drop editor

Use our premade building blocks to structure your email. Insert headers and footers, calls-to-action, images, links and many more in just a few clicks.

WYSIWYG

Add your text and graphics in real time directly within the editable content of your building blocks and get a live preview of what your email will look like.

Themes

Pick one of our awesome themes and change the layout of your email according to your taste without losing time starting from scratch.

Templates

Save your emails as template and reuse them for your future campaigns.


 

Better send your campaigns

Import contacts

Easily import your contacts to Odoo from any CSV document

Create custom mailing lists

Segment your subscribers database by assigning them to one or several mailing lists. You can also select your customers, leads or opportunities from Odoo CRM as the recipients of your campaigns. 

Reply to

Specify an email to which the recipient can reply by clicking on the “Reply to” button from his inbox.

Schedule

Select a time and date to schedule your campaign to be sent later

Sample testing

Send a sample of your mailing to selected email addresses to get a preview before actually launching it to your whole mailing list.

Opt out

Automatically remove from your mailing list the contacts who opted out

A/B testing

Send your email to a fraction of your email list.


 

Improve deliverability

Fully responsive

Display optimally your email on whatever screen : desktop, laptop, tablet or mobile.

Mail server

Setup several email servers with their own IP/domain to optimize open rates


 

Get insights on your performance

Archive your campaigns

Keep track of all emails sent and stock them in Odoo’s database

KPI’s

Get real time statistics on emails performance: deliverability rate, open rate, click rate, bounce rate.

Undelivered emails

Track last 24 hours undelivered emails, and get notified why they failed

Tracking links

Add a tracking code to the links within your email campaigns and get a complete view of the performances on a dedicated dashboard

Measure your revenues

Follow your opportunities through Odoo CRM and analyze the conversion rate, the expected revenue and the generated revenue of each of your campaigns. Use filters for more in-depth analysis.


Source: Odoo.com