Print

DIY website builder – great for home based businesses

As the owner of a home based a business you might be asking yourself if you need to have a website. Actually you can’t afford not to have a website.  A website is the 21st century equivalent of hanging a sign with your business name. The internet has replaced telephone directories as the way people find goods and services and it’s absolutely essential you have a website so they can see your company.

Home based business owners are often intimidated and confused by the process of building a website, but using our DIY website builder makes it possible for people to have a website up and running in a few hours.

How to craft your website

Your website should look professional and make a positive first impression within seconds of the customer seeing it. They need to feel they are dealing with a business that is modern, reputable, and reliable. You can achieve this by using excellent graphics, well written copy, and have an interactive site offering answers to their questions.

Using a DIY website builder you can tell the story of your business and here’s ways to do that:

  • Create a blog on your site. A blog is similar to you having a conversation inside your shop. You want to give the customer meaningful advice and information that will give them a good impression of you.
  • Photographs of your product or service. If the people can’t see your product they have no idea what you produce or how your service can help them. A swimming pool business would want to have photos of the beautiful pools they have built. A cleaning business might want to show before and after photos of their cleaning process. These photos let a customer see how you can serve their needs.
  • Not all home based businesses can hang a sign out in front of their house. So information on how to contact you is essential on a web page. Let people know to contact your for advice and any information pertinent to your business. After all, you don’t want to establish a one time buyer/seller contact. You want to establish a long term consultative relationship.
  • Establish the ground rules or preliminary conditions that have to be met on the site. It helps the customer as well as you from disappointment down the road. For instance, if there is some sort of preparatory work that must be done or a special method of payment then you can set those terms out on a terms and conditions page.
  • Testimonial pages are a powerful way of establishing a solid reputation. Real and verifiable positive testimonies included with photos are often what convinces people to use your service. They are similar to the word of mouth references from happy clients. The more local the references the stronger they are.

You can do this!

With Webzy it’s possible for you to use a DIY website builder and establish a website. You don’t need to know how to write computer code, easy to use templates allow you to upload photos at your will, and adding information is as easy as typing into a box or copying over from a text editor. Within an hour or so you’ll be able to have a complete site that can include a shopping cart and secure ways to pay for items.